Project SXGMA was created by Chris Echeverri in 2016. Growing up, Echeverri dreamed of studying to be a geologist, but changed his mind when he fell in love with the craft of filmmaking. He is a Latino independent Filmmaker, Editor, and Photographer based in Los Angeles. He currently studies film and television production at California State University, Northridge.

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His photographic work deals with the simple act of looking at the mundane. His images focus on the emotion evoked from from looking at familiar and nostalgic subjects instead of focusing on their details. Many of his photos are out focus for this reason.